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A Framework for Marketing Management (GE) (6版)當紅分享

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內容簡介: A concise yet exhaustive text provides flexibility in the classroom：A streamlined text allows instructors to convey current marketing management practices and theory while leaving room to incorporate outside cases, simulations, and projects.
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博客來網路書店博客來網路書局A 21st Century view of marketing brings modern strategy and information to the text： A comprehensive organization of the text around three major 21st century themes provides a current lens through which to view the following subjects: ●Globalization ●Technology ●Social Responsibility (both individual and societal)

NEW! Chapter 16: Managing Digital Communications:Online,博客來書店 Social Media, and Mobile adds extended coverage of the latest digital trends and their impact on marketing to the text.

A Framework for Marketing Management (GE) (6版)當紅分享 好書推薦 博客來網路書店

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  作者： Philip Kotler, Kevin Lane Keller    新功能介紹
• 出版社：華泰文化    新功能介紹
• 出版日期：2015/11/02
• 語言：英文

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A Framework for Marketing Management (GE) (6版)當紅分享

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